Develop a decision tree to evaluate the expected monetary value (EMV) of three potential expansion strategies for a retail company under different market conditions. Use the following decision alternatives and market conditions: Decision Alternatives: Open a New Store Launch an Online Sales Platform Expand Product Lines in Existing Stores Market Conditions: Strong Growth (probability: 0.4) Moderate Growth (probability: 0.4) Decline (probability: 0.2) Expected Monetary Values (EMVs) for Each Strategy: Open a New Store: Strong Growth: $500,000 Moderate Growth: $200,000 Decline: -$100,000 Launch an Online Sales Platform: Strong Growth: $300,000 Moderate Growth: $150,000 Decline: $0 Expand Product Lines in Existing Stores: Strong Growth: $250,000 Moderate Growth: $100,000 Decline: -$50,000 Calculate the EMV for each strategy under these market conditions and determine the optimal strategy for the company. Submit a report explaining your analysis and conclusion.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Develop a decision tree to evaluate the expected monetary value (EMV) of three potential expansion strategies for a retail company under different market conditions. Use the following decision alternatives and market conditions:

Decision Alternatives:

  1. Open a New Store
  2. Launch an Online Sales Platform
  3. Expand Product Lines in Existing Stores

Market Conditions:

  • Strong Growth (probability: 0.4)
  • Moderate Growth (probability: 0.4)
  • Decline (probability: 0.2)

Expected Monetary Values (EMVs) for Each Strategy:

  1. Open a New Store:
    • Strong Growth: $500,000
    • Moderate Growth: $200,000
    • Decline: -$100,000
  2. Launch an Online Sales Platform:
    • Strong Growth: $300,000
    • Moderate Growth: $150,000
    • Decline: $0
  3. Expand Product Lines in Existing Stores:
    • Strong Growth: $250,000
    • Moderate Growth: $100,000
    • Decline: -$50,000

Calculate the EMV for each strategy under these market conditions and determine the optimal strategy for the company. Submit a report explaining your analysis and conclusion.

 

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