Suppose you were asked to design an appropriate communication method to find out students' feelings and opinions about the various food services available on campus.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you were asked to design an appropriate communication method to find out students' feelings and opinions about the various food services available on campus.

 

PART 1: What degree of structure and disguise would be appropriate? Justify your choice.

PART 2: What method of administration would be appropriate? Justify your choice.

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