Communication at Fresh Munchables has traditionally been all over the place. Both misinformation and a lack of information among all levels of employees have created many avoidable problems over the years. While developing the new compensation system for Fresh Munchables, what kind of communication strategy should the compensation team incorporate, and why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Communication at Fresh Munchables has traditionally been all over the place. Both misinformation and a lack of information among all levels of employees have created many avoidable problems over the years. While developing the new compensation system for Fresh Munchables, what kind of communication strategy should the compensation team incorporate, and why? 

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