Suppose Pablo, a salesperson for a sports drink company, acquires 10 lead opportunities per week. Of those 10, 3 result in wins, or become paying customers. Using the following equation, determine Pablo's opportunity-win ratio. opportunity - win ratio = wins/opportunities 30% 1000% 15% 300%

Suppose Pablo, a salesperson for a sports drink company, acquires 10 lead opportunities per week. Of those 10, 3 result in wins, or become paying customers. Using the following equation, determine Pablo's opportunity-win ratio. opportunity - win ratio = wins/opportunities 30% 1000% 15% 300%

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Opportunity-win ratio =wins/opportunities (4) Select best answer.

Suppose Pablo, a salesperson for a sports drink company, acquires 10 lead
opportunities per week. Of those 10, 3 result in wins, or become paying
customers. Using the following equation, determine Pablo's opportunity-win ratio.
opportunity - win ratio = wins/opportunities
30%
1000%
15%
300%

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