Q: A leading listed alcohol manufacturing company (‘Company A’) has introduced a new type of drink with...
A: No, the contribution from the sale of drink cannot be considered as a part of CSR spending of compan...
Q: Identify the four steps in crafting a marketing strategy.
A: Step 1: Finding the details of existing market Step 2 : Developing strategy Step 3 : implementation ...
Q: Weaknesses of the beverage industry, focused on pepsi co
A: The following can be the weaknesses of the beverage industry, taking into focus the Pepsi co Low m...
Q: As a marketing consultant, a prospective business man has approach you to advise him on his intentio...
A: Hello thank you for the question. As per guidelines, we would provide only one answer at a time. Ple...
Q: How can a small business owner or corporate manager use financial leverage to improve the firms prof...
A: Financial leverage is known as trade on equity, the budgeted trade for the use of debt to buy new as...
Q: The FCC was founded back in the 1930s and is still a functioning body today. Start by telling me wha...
A: FCC also is known as the Federal Communications Commission of USA is responsible for delivering comm...
Q: How has digital media changed consumer behavior?What are the opportunities and challenges that facem...
A: Consumer behavior involves the study of consumers both on a individual level and collective level ab...
Q: Discuss the six step price setting procedure in marketing
A: Price setting is a vital component while launching a product in the market. Price is an important fa...
Q: How can a company’s marketing organization identify newly emerging competitors in time to plan and e...
A: The analysis of trend and demand study can help the company to spot the rivals and enable it to exec...
Q: The macro-environment market present opportunities for larger market however lot of considering shou...
A: A supply shock is defined as the unexpected event that used to change the supply of a product, which...
Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...
A: “As you have asked for multiple questions, we will be solving the first question for you. If you wan...
Q: What are some advantages and disadvantages of ADVERTISING as a marketing method?
A: Advertising is a paid form of communication in marketing which creates brand awareness about the pro...
Q: FILA used new media and social media to help the sport of wrestling win its reinstatement in the Oly...
A: Exchange of information by a common means of the medium through which meaning of information is conv...
Q: Describe the interrelationship of various logistics functions?
A: Logistics is the process of moving goods across a company's supply chain. Logistics schemes help to ...
Q: Industrial Plastics Corporation has decided to manufacture and sell electric motors for fishing boat...
A: A marketing strategy specifies a target market and a related marketing mix which are not regarded as...
Q: what is the first step in the public relations campaign process
A: In simple terms, Public Relations means getting attention to polish your image. It is the process of...
Q: An issue of Sunset Magazine includes a five-page piece on Hawaiithat’s sponsored by the Hawaiian V...
A: Testimonial advertising involves endorsement by a person or an entity. Hence option A is the correc...
Q: A customer's perception of ** value **is largely determined by What the customer knows about the fir...
A: Value is defined as the perceived value which a user derives from the product. It is difference betw...
Q: All of the following are reasons why international opportunities should be considered by managers, E...
A: The options b, c, d, e, agree with the international opportunities that is beneficial to the company...
Q: What types of problems does a weak product cause in aproduct mix? Describe the most effective approa...
A: The wrong product selection in the marketing can lead to a decline in sales and loss in the short-ru...
Q: describe what kinds of firms may survive even without having to do much environmental scanning
A: There cannot be any successful company that could survive and grow without a marketing information s...
Q: STP model for Life insurance industry
A: STP model helps to form a market based on your offerings.It helps to identify the the target groups ...
Q: 1) explain the concept of sensory marketing.
A: This form of marketing aims to appeal the senses of the prospects through usage of psychological tac...
Q: The macro-environment market present opportunities for larger market however lot of considering shou...
A: “As you have asked for multiple questions in one time, we will be solving the first question for you...
Q: The American Marketing Association defines services as - “Activities, benefits and satisfactions whi...
A: Service is a way of adding value to the costumers. The characteristics are - Services are Intangib...
Q: What is consumer misbehavior? Describe the variousforms of consumer misbehavior.
A: Consumer misbehavior refer to the behavior of the consumer which violates or contradicts the general...
Q: Suppose Porsche is introducing a new line of light trucks and has already created the advertising ca...
A: In this competitive world advertising is an important way to convey to your target audience about yo...
Q: Each year, Executive members at Costco receive an annual voucher toward future Costco purchases. Th...
A: Answer to the question is option A.
Q: Mutual engagement is best described as:) a.a process of building dialogue and commitment among stake...
A: Mutual engagement is the engagement of both the products acting jointly and also coordinating with t...
Q: At Gerson Lehrman Group, you won’t find an employee working in a cubicle day after day.You also won’...
A: Open spaces and the environment are a way for organizations to bring creativity among employees whil...
Q: Compare and contrast the four Ps approach to marketing versus the value approach (creating, communic...
A: The 4Ps approach to marketing relates to the traditional marketing approach which focuses on the 4Ps...
Q: Discuss how the UFC has been able to differentiate its brand from other MMA and boxing promotions
A: The following are the reasons how UFC was able to differentiate its brands from other MMA and boxing...
Q: As the new owner of a local ice cream store located in a strip mall adjacent to a university campus,...
A: The owner cannot be there, but that doesn't mean the ice cream store cannot achieve its target. Dele...
Q: Sales management is the process of hiring, training and motivating sales staff, coordinating operati...
A: A sale is the main process of any business. It is the main activity under which the whole organizati...
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