Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
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What are some advantages and disadvantages of ADVERTISING as a marketing method?
Expert Solution
Step 1
Advertising is a paid form of communication in marketing which creates brand awareness about the product or service.
It caters to a large audience and thus helps the marketers to increase the reach of their target market.It is the presentation of product/services in such a way that it persuades the customers to buy the products or influences their purchase decisions.
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