The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.” It is the action of doing something for someone or something largely intangible tends to be an experience that is consumed at the point where it is purchased and cannot be owned. A person could go to a bank one day and have excellent service, and then return the next day and have a poor experience. This part discusses the special issues concerning the marketing of services. Explain the Four unique characteristics of services and give Four strategies to overcome each characteristic.

Q: retail considered a service business

A: Retailers admit a framework to present them access to goods to sell to customers. Interactions ought…

Q: The trader who deals only in one particular line of goods is known as: Pavement shops or street…

A: There are multifaceted forms of marketing forms of shops that cater to the wide public domain as per…

Q: Describe the servicescape of a retail store

A: Servicescape can be explained as the environment in which the consumer or buyer takes services from…

Q: Discuss five (5) characteristics of public supply.

A: Public supply is providing essential goods and services by the government or public entities to the…

Q: Is a direct sale supply chain without retail locations often less costly than a retail-based supply…

A: A direct supply chain is made up of a company, a supplier, and a customer who are all involved in…

Q: think about the benefits and drawbacks of both offline and online software stores before making a…

A: Offline software stores are physical retail locations where customers can purchase software products…

Q: Discuss the different types of demand that the business customer will experience when purchasing…

A: B2B market or business to business market is where the buyer and seller both are businesses. The…

Q: Explain how is double marginalization affected by the profit margin of the retailer (p-w) relative…

A: Businesses exploit their market share to put a mark-up on costs in a phenomenon known as double…

Q: ou familiar with the prim

A: The fundamental aim of the supply chain management is to deliver the goods to the customers timely,…

Q: Compare and discuss the difference between business to business and business to consumer , when they…

A: Business to business and business to the consumer: These are two classes of business transactions.…

Q: Are you familiar with the primary objectives of any supply management function? Explain briefly?

A: The word "supply chain management" refers both to the transportation of goods and services and to…

Q: How can technology and automation enhance after-sales service processes?

A: Companies make extra attempts to assist their clients once a sale is completed. Often called…

Q: Retailing includes all activities involved in the Multiple Choice

A: Retailing is the process of breaking the bulk product into small quantities and selling it to…

Q: What is the difference between losses from transaction exposure, losses from operational exposure,…

A: Losses from Transaction Exposure- Transaction exposure is the uncertainty or risk which the…

Q: Describe how the marketing of services differs from the marketing of products

A: Ethical concerns are becoming very considerable issues in the service marketing industry because of…

Q: Aslam needs to purchase a car to travel to Arid University campus every day. He likes to buy an…

A: The consumer has various purchasing approaches and decision-making processes about purchasing some…

Q: Make a difference between the warehousing that takes place on the premises and the warehousing that…

A: Warehousing refers to the temporary warehousing of products and materials prior to their shipment to…

Q: The nature of these offers is what differentiates public cloud goods from its relatives that are…

A: Public cloud goods, by their very nature, are designed to be highly flexible, scalable, and…

Q: Should a distributor get a higher margin on a product’s sale than the manufacturer?

A: Profit margin is dependent on the cost of the product. If the cost is low then profit margin will be…

Q: Which type of retailer is most likely to require its employees to focus most on

A: In order to compete, full-service merchants assist customers at all stages of the purchasing…

Q: internal customer?

A: Internal customers are the customers that have relationships with the company or organization such…

Q: Analyze and contrast the advantages and disadvantages of offline and online software stores?

A: Software stores are similar to markets where you can find and purchase various software programs to…

Q: Why is "transaction durability" vital for business-critical applications?

A: In digital commerce, transaction consistency and reliability are crucial. Understanding secure and…

Q: Explain four (4) objectives of public supply.

A: The objectives of public supply, are centered around the government's responsibility to meet the…

Q: Understand the key objectives of any supply management function?

A: Supply chain management refers to managing the goods and services flow, while it also includes all…

Q: how does customer service training make a positive difference in the customer experience for the…

A: Customer service training plays a pivotal role in shaping the customer experience, significantly…

Q: Choose one service uninsured and describe it. Do you think this service should be insured by OHIP?

A: Uninsured services include medical reports required by insurance companies, medico-legal reports,…

Q: Explain the term Cash-and-carry wholesalers?

A: Wholesalers play an important role in integrating the marketing channel. They may have some limited…

Q: What would a manager do if they noticed they received a damaged product after they signed the…

A: Shipping claims are important to be understood by both, the buyer and the vendor. Because for…

Service capacity

Service capacity may be understood as a volume that service can be managed while ensuring certain pre-defined quality standards and overall delivery performance. Service capacity management focuses on providing better services to clients and customers as per their demands.