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A customer's perception of ** value **is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.

A customer's perception of ** value **is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A customer's perception of ** value **is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.
Transcribed Image Text:A customer's perception of ** value **is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.
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