FILA used new media and social media to help the sport of wrestling win its reinstatement in the Olympic Games. Along with new media, what traditional communication methods could an organization use to to achieve the desired result? What are the strengths and weaknesses of each type of communication (traditional vs new)?
FILA used new media and social media to help the sport of wrestling win its reinstatement in the Olympic Games. Along with new media, what traditional communication methods could an organization use to to achieve the desired result? What are the strengths and weaknesses of each type of communication (traditional vs new)?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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FILA used new media and social media to help the sport of wrestling win its reinstatement in the Olympic Games. Along with new media, what traditional communication methods could an organization use to to achieve the desired result? What are the strengths and weaknesses of each type of communication (traditional vs new)?
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