staff member of a well-known company posted quite a deplorable tweet, with regards to some actions he planned to take. As is customary, the “Twitterverse” went into high gear, and in no time, screenshots were taken and the young man in question was reported to the police, his employers notified, and the hosts of the event where he was planning to perform the horrible act, also contacted. Welcome to the world of social media. A tool for evil or good. Powerful in either sense. Share your thoughts on the situation and provide arguments to support your position on whether the employee should be terminated

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A staff member of a well-known company posted quite a deplorable tweet, with regards to some actions he planned to take. As is customary, the “Twitterverse” went into high gear, and in no time, screenshots were taken and the young man in question was reported to the police, his employers notified, and the hosts of the event where he was planning to perform the horrible act, also contacted.
Welcome to the world of social media. A tool for evil or good.
Powerful in either sense.


Share your thoughts on the situation and provide arguments to support your position on whether the employee should be terminated.

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