Bayram shares the details of a recent enjoyable trip to friends. The trip was arranged by a travel firm, and he recommends to his friends that they contact the same travel firm, noting the firm offers customized packages. Bayram’s form of communication is ________ media.
Bayram shares the details of a recent enjoyable trip to friends. The trip was arranged by a travel firm, and he recommends to his friends that they contact the same travel firm, noting the firm offers customized packages. Bayram’s form of communication is ________ media.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Bayram shares the details of a recent enjoyable trip to friends. The trip was arranged by a travel firm, and he recommends to his friends that they contact the same travel firm, noting the firm offers customized packages. Bayram’s form of communication is ________ media.
Transcribed Image Text:**Educational Content Transcription**
Title: Understanding Media Communication
Bayram shares the details of a recent enjoyable trip to friends. The trip was arranged by a travel firm, and he recommends to his friends that they contact the same travel firm, noting the firm offers customized packages. Bayram’s form of communication is ________ media.
**Multiple Choice Options:**
- Owned
- Earned
- Direct
- Paid
- Indirect
**Explanation:**
This multiple-choice question is designed to help learners understand different types of media communication. It asks which type of media Bayram is using when he shares his travel experiences and recommendations with friends. Consider the definitions of each option to determine the correct answer:
- **Owned Media**: Content created and controlled by the company, such as a website or blog.
- **Earned Media**: Publicity gained through word of mouth, recommendations, or organic promotion.
- **Direct Media**: Direct communication between parties.
- **Paid Media**: Advertising that a company pays for.
- **Indirect Media**: Information relayed through third parties, not directly controlled.
Choose the most appropriate form of media communication based on Bayram's action.
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