Some Managers in Kirloskar International Ltd make the error of rating their suborinates based on their community and the region they belong to. This flaw can be termed as a. Halo effect b. Horn effect c. Central tendency d. Stereotype bias

Some Managers in Kirloskar International Ltd make the error of rating their suborinates based on their community and the region they belong to. This flaw can be termed as a. Halo effect b. Horn effect c. Central tendency d. Stereotype bias

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Some Managers in Kirloskar International Ltd make the error of rating their suborinates based on their community and the region they belong to. This flaw can be termed as

Halo effect

Horn effect

Central tendency

Stereotype bias

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