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Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.

Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
Transcribed Image Text:Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
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