If you decide whether or not you want to see a new movie or television program on the basis of the “coming attractions” or television commercial previews, are you using a sampling technique? A scientific sampling technique?     Name some possible sampling frames for the following:   Electric contractors     Tennis players     Dog owners

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. If you decide whether or not you want to see a new movie or television program on the basis of the “coming attractions” or television commercial previews, are you using a sampling technique? A scientific sampling technique?

 

 

  1. Name some possible sampling frames for the following:

 

  1. Electric contractors

 

 

  1. Tennis players

 

 

  1. Dog owners

 

 

  1. Foreign-car owners

 

 

  1. Wig and hair goods retailers

 

 

  1. Minority-owned businesses

 

  1. Men over six feet tall

 

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