So why is the first statement the correct answer?
Kravitz and Platania (1993) designed the Attitude Toward Affirmative Action Scale (ATAAS), where responses are given on a 5-point
Likert-type scale ranging from 1 (strongly agree) to 5 (strongly disagree). Here are two items of this scale:
"Affirmative action is a good policy"
"I would not like to work at an organization with an affirmative action plan."
Which of these items would better predict a strong attitude and why?
I do not understand why the first statement predicts a stronger attitude. I thought that predictors of strength in attitudes are the importance of the attitude to the person and its relation to direct experience. Hence, the second statement may be related to a person's direct experience. So why is the first statement the correct answer?
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