PepsiCo was among the first U.S. companies to recognize the value of a diverse workforce. In the 1940s, PepsiCo hired a team of black salespeople to travel the country selling to African-American communities. In 1959, it was the first U.S. company to have a woman on its board of directors. In 1962, Harvey Russell, former head of the black sales unit, became the first African-American executive of a large U.S. company when PepsiCo named him its vice-president of corporate planning. PepsiCo is widely credited as having one of corporate America's strongest track records for hiring and promoting women and ethnic minority leaders. In 2006, PepsiCo made Indra Nooyi, who was born in India, its first female chief executive. She believes that the diversity of PepsiCo's management and directors is one of the reasons for the company's status in the world. According to Nooyi, "It is very important for us that our employee base reflects our customer base so that we know how to talk to our customers. The woman is still the primary shopper. It's hard to have a company full of men deciding what women should be buying. Twenty-five percent of PepsiCo's U.S, managers are women, and 22 percent are part of an ethnic minority.” PepsiCo has _____ because it is an organization where there is a variety of demographic, cultural, and personal differences among the people who work there and the customers who do business there. A. affirmative differentiation B. cultural advantage C. acculturation D. diversity E. cultural proaction
PepsiCo was among the first U.S. companies to recognize the value of a diverse workforce. In the 1940s, PepsiCo hired a team of black salespeople to travel the country selling to African-American communities. In 1959, it was the first U.S. company to have a woman on its board of directors. In 1962, Harvey Russell, former head of the black sales unit, became the first African-American executive of a large U.S. company when PepsiCo named him its vice-president of corporate planning. PepsiCo is widely credited as having one of corporate America's strongest track records for hiring and promoting women and ethnic minority leaders. In 2006, PepsiCo made Indra Nooyi, who was born in India, its first female chief executive. She believes that the diversity of PepsiCo's management and directors is one of the reasons for the company's status in the world. According to Nooyi, "It is very important for us that our employee base reflects our customer base so that we know how to talk to our customers. The woman is still the primary shopper. It's hard to have a company full of men deciding what women should be buying. Twenty-five percent of PepsiCo's U.S, managers are women, and 22 percent are part of an ethnic minority.”
PepsiCo has _____ because it is an organization where there is a variety of demographic, cultural, and personal differences among the people who work there and the customers who do business there.
| A. |
affirmative differentiation |
|
| B. |
cultural advantage |
|
| C. |
acculturation |
|
| D. |
diversity |
|
| E. |
cultural proaction |
Cultural aspects within organizations are the expected values, convictions, conduct, and ways of behaving that impact how people interact with one another and with the company overall. These cultural aspects can be molded by diverse elements, including the company's set of experiences, industry, size, and area. Cultural aspects can essentially affect employees' confidence, efficiency, and commitment.
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