A clothing company gives generously to charities and sponsors donationdrives to help lower-income teen girls get reasonably priced promdresses. It also locates its manufacturing plants in countries with fewlabor laws, such that it does not know whether children are working inits factories, and works to prevent union activity among its employees inthe United States. Evaluate this company from an ethical and socialresponsibility perspective.
A clothing company gives generously to charities and sponsors donationdrives to help lower-income teen girls get reasonably priced promdresses. It also locates its manufacturing plants in countries with fewlabor laws, such that it does not know whether children are working inits factories, and works to prevent union activity among its employees inthe United States. Evaluate this company from an ethical and socialresponsibility perspective.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| A clothing company gives generously to charities and sponsors donation drives to help lower-income teen girls get reasonably priced prom dresses. It also locates its manufacturing plants in countries with few labor laws, such that it does not know whether children are working in its factories, and works to prevent union activity among its employees in the United States. Evaluate this company from an ethical and social responsibility perspective. |
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