What strategies and tactics might you suggest that movie producers and theaters implement in an effort to attract women over 35 back to theaters?
According to Jurgensen's Nov 11 WSJ article in Nov 11, 2021, the movie industry is worried a lot that women over 35 won't come back to theaters. to normal in USA, young audiences are the ones refilling multiplexes. They've turned out for action movies like "Venom: Let There Be Carnage," which topped all theatrical releases in ticket sales in October and helped make it the biggest month at the U.S. box office since the pandemic began. But older audiences, and especially women, have been slower to return, according to studios, theaters, and surveys. Among 13- to 64-year-olds, some 15% of U.S. movie ticket sales came from women 35 and up in the past year, down from 22%during the same period in 2019, based on surveys of about 4,000 people conducted by the entertainment research firm Guts + Data. About 26% of female entertainment consumers ages 35 to 64 expressed interest in viewing the average specialty film coming out in November and December-more than men of the same age, or younger men and women surveyed. But only 7% of those women-less than the other demographics-said they were likely to go to the theater to see these films, including "House of Gucci" and "The Tragedy of Macbeth," starring Frances McDormand and Denzel Washington (Dec. 25). According to Janet Dietrich, a 49-year-old mother of three in Northville, Mich., she has not gone to movies last two years due to high ticket and concession prices. For her vaccinated family, Covid-19 concerns are no longer a deterrent. Meanwhile, pandemic routines raised loyalty to their home screens, stocked with multiple subscription services and some new releases hitting theaters at the same time. What other reasons might be causing women over 35 to NOT return to movie theaters? What strategies and tactics might you suggest that movie producers and theaters implement in an effort to attract women over 35 back to theaters?
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