Sergio Marchionne, CEO of the Fiat Group, says that his marketing inspirations come from outside the automobile industry. "If you were to ask me today what the Toyota brand stands for, I couldn't tell you," he says. "I grew up in North America, and I remember when Apple started manufacturing computers. How much care Steve Jobs took in nurturing its place in the market is just phenomenal. We [Fiat] need to learn how to do that." Marchionne believes that Fiat should use _____ to understand Apple's effective marketing strategy. A. a noncompetitive model B. benchmarking C. communication methods D. an aping strategy
Sergio Marchionne, CEO of the Fiat Group, says that his marketing inspirations come from outside the automobile industry. "If you were to ask me today what the Toyota brand stands for, I couldn't tell you," he says. "I grew up in North America, and I remember when Apple started manufacturing computers. How much care Steve Jobs took in nurturing its place in the market is just phenomenal. We [Fiat] need to learn how to do that." Marchionne believes that Fiat should use _____ to understand Apple's effective marketing strategy. A. a noncompetitive model B. benchmarking C. communication methods D. an aping strategy
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Sergio Marchionne, CEO of the Fiat Group, says that his marketing inspirations come from outside the automobile industry. "If you were to ask me today what the Toyota brand stands for, I couldn't tell you," he says. "I grew up in North America, and I remember when Apple started manufacturing computers. How much care Steve Jobs took in nurturing its place in the market is just phenomenal. We [Fiat] need to learn how to do that." Marchionne believes that Fiat should use _____ to understand Apple's effective marketing strategy.
| A. |
a noncompetitive model |
|
| B. |
benchmarking |
|
| C. |
communication methods |
|
| D. |
an aping strategy |
|
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