search engine in the Internet and founded Google, which is now the world's largest internet service company. This is an of O a firm that uses closed innovation. O an exception to the long tail business model. O a business that entered the industry during its maturity stage.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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After Larry Page and Sergey Brin read about how the Internet was growing by 2,000 percent a month, they set out to design a search engine on the Internet and founded Google, which is now the world’s largest internet service company. This is an example of _____

- ○ a firm that uses closed innovation.
- ○ an exception to the long tail business model.
- ○ a business that entered the industry during its maturity stage.
- ○ entrepreneurs who commercialized invention into an innovation.
Transcribed Image Text:After Larry Page and Sergey Brin read about how the Internet was growing by 2,000 percent a month, they set out to design a search engine on the Internet and founded Google, which is now the world’s largest internet service company. This is an example of _____ - ○ a firm that uses closed innovation. - ○ an exception to the long tail business model. - ○ a business that entered the industry during its maturity stage. - ○ entrepreneurs who commercialized invention into an innovation.
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