Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
PLEASE ANSWER ASAP. I really need help
![SWOT ANALYSIS MATRIX
BUSINESS:
Reis Decaf
Reis Decaf is a rice coffee
product created from burned,
toasted rice that has no
caffeine. We come up with the
products that students and
educators would like as our
staff considers many different
things to create. A coffee that
won't subject anyone to the
negative health impacts of
caffeine-containing drinks.
Even if it's just a modest
modification or eff we also
want it to come in eco-friendly
packaging that can be planted
to lessen the usage of plastic.
Opportunities
1. Growing health trend in the
food industry
2. Growing health trend in the
food industry
3. Promotional campaigns
Threats
1. Competitor's products
2. Emerging new entrants and
established competitors in the
industry
3. Hesitant people such as
those who are not convinced
and/or not liking the idea of rice-
based coffee
Strengths
Weakness
1. Healthy and has no 1. The paper packaging
caffeine which is perfect might get wet during the
for everyone, especially rain, resulting in
fot the health-conscious | destroying the whole
customers.
product
2. Its made from rice
which will add up to
customer's curiosity
3. The uniqueness
which contributes to its
competitive advantage
S.O Strategies
S.T Strategies
2. Lesser
brand
awareness as the
business is still new in the
market
3. Many are not aware of
rice coffee
W.O Strategies
W.T Strategies](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F06ecd168-758d-4ce3-b594-79138984669b%2F18562ff6-7e6d-4c85-b2dc-60d71ab47c4d%2Fge5nh9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:SWOT ANALYSIS MATRIX
BUSINESS:
Reis Decaf
Reis Decaf is a rice coffee
product created from burned,
toasted rice that has no
caffeine. We come up with the
products that students and
educators would like as our
staff considers many different
things to create. A coffee that
won't subject anyone to the
negative health impacts of
caffeine-containing drinks.
Even if it's just a modest
modification or eff we also
want it to come in eco-friendly
packaging that can be planted
to lessen the usage of plastic.
Opportunities
1. Growing health trend in the
food industry
2. Growing health trend in the
food industry
3. Promotional campaigns
Threats
1. Competitor's products
2. Emerging new entrants and
established competitors in the
industry
3. Hesitant people such as
those who are not convinced
and/or not liking the idea of rice-
based coffee
Strengths
Weakness
1. Healthy and has no 1. The paper packaging
caffeine which is perfect might get wet during the
for everyone, especially rain, resulting in
fot the health-conscious | destroying the whole
customers.
product
2. Its made from rice
which will add up to
customer's curiosity
3. The uniqueness
which contributes to its
competitive advantage
S.O Strategies
S.T Strategies
2. Lesser
brand
awareness as the
business is still new in the
market
3. Many are not aware of
rice coffee
W.O Strategies
W.T Strategies
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