[Regina] Regina is always living in the moment and making the most of her time. She is very involved in school, attends every function put on by her sorority, and goes to Rowdies every night. Regina even makes sure to go to spin class at Rec Sports when she is able to get a spot. Which macro lifestyle trend best describes Regina? O Cashing Out O 99 Lives O Being Alive O Fantasy Adventure O Carpe Beerum

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Regina] Regina is always living in the moment and making the most of her time. She is very involved
in school, attends every function put on by her sorority, and goes to Rowdies every night. Regina
even makes sure to go to spin class at Rec Sports when she is able to get a spot. Which macro
lifestyle trend best describes Regina?
O Cashing Out
O 99 Lives
O Being Alive
O Fantasy Adventure
O Carpe Beerum
Transcribed Image Text:[Regina] Regina is always living in the moment and making the most of her time. She is very involved in school, attends every function put on by her sorority, and goes to Rowdies every night. Regina even makes sure to go to spin class at Rec Sports when she is able to get a spot. Which macro lifestyle trend best describes Regina? O Cashing Out O 99 Lives O Being Alive O Fantasy Adventure O Carpe Beerum
Expert Solution
Background Concept

Lifestyle reflects the way of living of an individual. For example, a person living in a rural area will lead a different lifestyle from a person living in an urban area.

When a customer buys products or services based on how it will match the lifestyle which the customer is leading is called the Component. Lifestyle Each lifestyle is distinct, and each is associated with a distinct set of products and services that serve a specific target market.

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