20. Working with a group of classmates, you have local retail businesses (as diverse as possible) that also owner one or more services to consumers (for example, a gas station that also owners oil changes). Prepare a short presentation for the class in which you describe the retail businesses and explain why they provide services as well as products.
20. Working with a group of classmates, you have local retail businesses (as diverse as possible) that also owner one or more services to consumers (for example, a gas station that also owners oil changes). Prepare a short presentation for the class in which you describe the retail businesses and explain why they provide services as well as products.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Business in Your Community
20. Working with a group of classmates, you have local retail businesses (as diverse as
possible) that also owner one or more services to consumers (for
example, a gas station that also owners oil changes). Prepare a short presentation for the class
in which you describe the retail businesses and explain why
they provide services as well as products.
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