Recommend and provide justification for the appropriate communication channel you would use in the following contexts. In your 3- to 5-sentence justification, explain whether the channels may vary according to company size or culture. Situation Recomended channel(Specify the type of Intrapersonal,interpersonal,public, mass,or computer mediated context channel Justification Training a team on a new software program explaining a new process to the company announcing promotion
Recommend and provide justification for the appropriate communication channel you would use in the following contexts. In your 3- to 5-sentence justification, explain whether the channels may vary according to company size or culture. Situation Recomended channel(Specify the type of Intrapersonal,interpersonal,public, mass,or computer mediated context channel Justification Training a team on a new software program explaining a new process to the company announcing promotion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Recommend and provide justification for the appropriate communication channel you would use in the following contexts. In your 3- to 5-sentence justification, explain whether the channels may vary according to company size or culture.
Situation
Recomended channel(Specify the type of Intrapersonal,interpersonal,public, mass,or computer mediated context channel
Justification
Training a team on a new software program
explaining a new process to the company
announcing promotion
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