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Read the situation below and identify if it is: Coordination of effort Common goal or purpose Division of labor Hierarchy of authority Integration of work units Integration Coordination Structural Mechanisms 4. In an advertising agency, to have an effective campaign like TV commercials, the account department, creative department, arts department are collaboration in planning and in the process of creating strategies and outputs for the campaign. 5. Store X is experiencing difficulty in customer service. The organization decided to conduct trainings for sales people on how to engage effectively and build rapport to audience. In this way, the sales people can have coordination and makes customer service easier for them. 6. In an advertising agency, account department is responsible in transacting and building relationship to clients, creative department accommodates the requests of the clients through planning a good campaign effectively, while the arts department is the one responsible for making the plans possible by producing an effective output.

Read the situation below and identify if it is: Coordination of effort Common goal or purpose Division of labor Hierarchy of authority Integration of work units Integration Coordination Structural Mechanisms 4. In an advertising agency, to have an effective campaign like TV commercials, the account department, creative department, arts department are collaboration in planning and in the process of creating strategies and outputs for the campaign. 5. Store X is experiencing difficulty in customer service. The organization decided to conduct trainings for sales people on how to engage effectively and build rapport to audience. In this way, the sales people can have coordination and makes customer service easier for them. 6. In an advertising agency, account department is responsible in transacting and building relationship to clients, creative department accommodates the requests of the clients through planning a good campaign effectively, while the arts department is the one responsible for making the plans possible by producing an effective output.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the situation below and identify if it is: Coordination of effort Common goal or purpose Division of labor Hierarchy of authority Integration of work units Integration Coordination Structural Mechanisms 4. In an advertising agency, to have an effective campaign like TV commercials, the account department, creative department, arts department are collaboration in planning and in the process of creating strategies and outputs for the campaign. 5. Store X is experiencing difficulty in customer service. The organization decided to conduct trainings for sales people on how to engage effectively and build rapport to audience. In this way, the sales people can have coordination and makes customer service easier for them. 6. In an advertising agency, account department is responsible in transacting and building relationship to clients, creative department accommodates the requests of the clients through planning a good campaign effectively, while the arts department is the one responsible for making the plans possible by producing an effective output.
Transcribed Image Text:Read the situation below and identify if it is: Coordination of effort Common goal or purpose Division of labor Hierarchy of authority Integration of work units Integration Coordination Structural Mechanisms 4. In an advertising agency, to have an effective campaign like TV commercials, the account department, creative department, arts department are collaboration in planning and in the process of creating strategies and outputs for the campaign. 5. Store X is experiencing difficulty in customer service. The organization decided to conduct trainings for sales people on how to engage effectively and build rapport to audience. In this way, the sales people can have coordination and makes customer service easier for them. 6. In an advertising agency, account department is responsible in transacting and building relationship to clients, creative department accommodates the requests of the clients through planning a good campaign effectively, while the arts department is the one responsible for making the plans possible by producing an effective output.
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