Homework Help is Here – Start Your Trial Now!
Business
Marketing
Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item

Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item

compared v of debate between and among various interest groups and stakeholders. Nonetheless, when compared with other coun- tries competing in the global marketplace, the United States fares well in all of these key areas. This being the case, a key advantage of American firms trying to compete in the global marketplace is these six factors working in their favor. Other advantages and disadvantages are summarized in the follow- ing sections. necessary academic ability can pursue a college education in the United States. Oneofthe factors that contributed to the Great Depression of the 1930s was global protectionism. Americans wanted their farmers and their manufacturers to be "protected" from their counterparts in other countries. Protectionism hurts ev- eryone and never really protects anyone. But as other coun- tries (principally Japan, Korea, and China) have entered US. markets, the jobs of natural ist measures on eitu response is to call for protection- Global Disadvantages of U.S. Companies In spite of the many strengths companies in the United States can bring to the global marketplace, and in spite of this country's world-leading position in several key indus- tries, there are still some disadvantages with which compa- nies have to deal. The primary global disadvantages of U.S. companies are these: American workers have been threatened. Global Advantages of U.S. Companies ist measures and to adopt slogans such as "Buy American" U.S. COMPANIES: GLOBAL STRENGTHS AND WEAKNESSES sare quick to point out, however, that the only valid reason to "buy American" is that American products are the best made. If they are not, buying them makes little sense and nothing more than misguided patriotism. The better ap- proach In the global marketplace, the United States is the world 1. Expanding government regulation are As business continues the current trend toward global- leader in the following industries: aerospace, airlines, bev- ization, how are companies in the United States faring? A erages, chemicals, computer services, electrical products, business trying to compete in the global marketplace is like entertainment, general merchandise, motor vehicles, office an athlete trying to compete in the Olympics. Nowhere is equipment, paper products, pharmaceuticals, photographic the competition tougher. Correspondingly, no country in the world gives its businesses such a solid foundation from which to work. The following factors account for a country's able to lead the world in these key industries include ability to compete in the international marketplace: 2. A growing "underclass" of have-nots 3. A weak public school system (K-12) is to ask why the American products are not the best and then to do what is necessary to make them the best. The final factor that gives U.S. is the growing tendency of the public to seel as the "bad guys." This is displayed in Disgruntled employees will sometimes pretend injuries and file fraudulent workers' compensation claims. Employees will cheat and steal from their employers. Of course, the management. National quality awards similar to the Baldrige Award in the United States and the Deming Prize in Japan were adopted by several of these Asian countries. As of now, the leading companies throughout Asia are applying global best practices to maximize performance, value, and quality. The globalization of the marketplace has transformed doing business into an enterprise similar to competing in the Olympics. In the global arena, only the best of the best survive and thrive, the intensity of the competition only in- creases, what was considered outstanding performance yes- terday won't even make the grade tomorrow, and even the smallest countries can produce world-class performers. Companies in the United States that used to compete only locally or regionally now find themselves battling daily against companies from not just Japan but also India, Brunei, Bangladesh, Thailand, South Korea, Singapore, Malaysia, Indonesia, and the Philippines. What's more, companies from these countries have learned the value of effectively adopting and applying the principles set forth in this book. 4. A poorly skilled labor force and poor training opportunities 5. An increasing protectionist sentiment (to restrict imports) best. .companies a disadvantage to see big organizations in many different ways. and scientific equipment, semiconductors, soap and cosmet- ics, and tobacco. Some of the reasons the United States is 6. Growing public alienation with large institutions (pub- lic and private) 1. Strong entrepreneurial spirit Regardless of which major political party has controlled Congress over the past 40 years, the general trend has been toward increasing government regulation of business Regulating business is a difficult balancing act. On the one allowed to simply pursue profits, potential consequences to the environment and other national interests. On the other hand, too much regulation can make it impossible to compete globally. The growing divide between haves and tates might lead to the establish- ment and perpctuation of a permanent economic and social underclass This is precisely what happened in Russia when Czar Nicholas II was overthrown by the Communists in the early 1900s. People who lose hope might very well respond in ways that threaten the peace, stability, and social fabric of the United States. One of the key factors in the establish- ment of a social and economic underclass is the failure of school system (K-12). Even with the best system of higher education in the world, Amcrica cannot overcome the shortcomings of its K-12 system. In fact, if improvements are not made, over time those short- s will begin to erode the quality of our higher educa- 1. An economy that is open to foreign investment and trade 2. Presence of a "small capitalization" stock market for small and mid-sized companies 2. A government that minimizes controls on business but does a good job of supervising financial institutions most common way animosity toward big business is acted out is by employees giving less than their best on the job. Another expression is when the public at large supports anti- business legislation and unnecessary regulations. 3. Rapidly advancing technologies band, businesses cannot disregarding the 3. A judicial system that works well and helps reduce corruption 4. Greater transparency and availability of economic information 4. Comparatively low taxes 5. Low rate of unionization 6. World-class system of higher education (colleges and universities) QUALITY MANAGEMENT PRACTICES IN ASIAN COUNTRIES or unnecessary 5. High labor mobility The United States leads the world in new business start-ups. This is because the entreprencurial spirit is an integral part In varying degrees, the United States meets all of these crite- of the American persona The presence of a small capitaliza- ria. Of course, how well these criteria are fulfilled is a matter tion stock market allows small and mid-sized companies to start up and expand without having to use all of their own capital or to take out higher-interest loans from banks, as is often the case in other countries. The United States leads the world in the development, transfer, diffusion, and use of technology. This helps ensure a continual stream of new have-nots in the United 6. Ease of entry by new businesses 15 Companies in the United States compete for market share every day with companies all over the world. Global com- petition has become a way of life for business and industry. Some of the most intense competition comes from Asia, where companies have ity management practices set forth in this book. The most intense competition for companies in the United States now effectively a adopted many of the qual- public America's products on the one hand a other. Americans complain constantly about taxes (as they are entitled to do in exercising their rights as free citizens). But when nd improved productivity on the stanuy abo with other industrialized nations, the comes from Japan, South Korea, and China. Most students Comes of quality are familiar with the strides Japanese companies have made since beginning to adopt quality management practices after World War II. But what is less known is that drastic comings many other Asian way to compete effectively at the global level. These coun- tries include Bangladesh, Brunei, India, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Industrialization in a foothold in the 1960s and developed rapidly through the 1980s. 1980s, companies in these countries began to United States has a low tay and management tax burden. Tension a companies are following Japan's lead as a between labor tion system. The most fundamental problem with the public school system from the perspective of global competition is that most of the jobs in companies that need to compete glob- require less than a college education. These jobs must crease a company's ability to oductivity and, in turn, place. management union activity: the more the tension, the more the union activity, Compared with other industrialized nations, union astivity in the United States is low. The United States also provides the world's best higher education system. The number of top-notch colleges and universities in the United States is so much greater than those in other countries that comparisons are irrelevant. The cost of higher education in America, although viewed as high by U.S. citizens, is inexpensive when compared with that of other industrialized nations. In addition, financial aid is so readily available that almost any person with the can harm in the global market- amount of tension that exists between labor and in these Asian countries began to gain can typically be demonstrated by the level of ally be performed by high school graduates who, if they cannot read, write, speak, listen, think, and calculate better than their cou In the form quality control circles as a way to gain employee input for continually improving processes and products. By the is low in other countries, will be are an outgrowth of the failure of outperformed. the nation's public school system, in which the overwhelm- ing majority of Americans are educated. Ideally, every high school graduate should be fully prepared to either go to work or go on to college. When this is not the case, as it certainly is not, American companies must try to compete with a less- skilled labor force. This is like a baseball coach trying to win with a team of players who cannot pitch, catch, run, or hit. 1990s, companies in these Asian countries were well along in the adoption and effective application of the principles of total quality management including ISO 9000 registration. By the late 1990s, many companies fined their total quality techniques and had begun to empha- size not just the product quality but the service quality, too. The dawning of the new century saw Asian companies adopting ISO 14000 as a way to ensure effective environmental these countries had re-
Transcribed Image Text:compared v of debate between and among various interest groups and stakeholders. Nonetheless, when compared with other coun- tries competing in the global marketplace, the United States fares well in all of these key areas. This being the case, a key advantage of American firms trying to compete in the global marketplace is these six factors working in their favor. Other advantages and disadvantages are summarized in the follow- ing sections. necessary academic ability can pursue a college education in the United States. Oneofthe factors that contributed to the Great Depression of the 1930s was global protectionism. Americans wanted their farmers and their manufacturers to be "protected" from their counterparts in other countries. Protectionism hurts ev- eryone and never really protects anyone. But as other coun- tries (principally Japan, Korea, and China) have entered US. markets, the jobs of natural ist measures on eitu response is to call for protection- Global Disadvantages of U.S. Companies In spite of the many strengths companies in the United States can bring to the global marketplace, and in spite of this country's world-leading position in several key indus- tries, there are still some disadvantages with which compa- nies have to deal. The primary global disadvantages of U.S. companies are these: American workers have been threatened. Global Advantages of U.S. Companies ist measures and to adopt slogans such as "Buy American" U.S. COMPANIES: GLOBAL STRENGTHS AND WEAKNESSES sare quick to point out, however, that the only valid reason to "buy American" is that American products are the best made. If they are not, buying them makes little sense and nothing more than misguided patriotism. The better ap- proach In the global marketplace, the United States is the world 1. Expanding government regulation are As business continues the current trend toward global- leader in the following industries: aerospace, airlines, bev- ization, how are companies in the United States faring? A erages, chemicals, computer services, electrical products, business trying to compete in the global marketplace is like entertainment, general merchandise, motor vehicles, office an athlete trying to compete in the Olympics. Nowhere is equipment, paper products, pharmaceuticals, photographic the competition tougher. Correspondingly, no country in the world gives its businesses such a solid foundation from which to work. The following factors account for a country's able to lead the world in these key industries include ability to compete in the international marketplace: 2. A growing "underclass" of have-nots 3. A weak public school system (K-12) is to ask why the American products are not the best and then to do what is necessary to make them the best. The final factor that gives U.S. is the growing tendency of the public to seel as the "bad guys." This is displayed in Disgruntled employees will sometimes pretend injuries and file fraudulent workers' compensation claims. Employees will cheat and steal from their employers. Of course, the management. National quality awards similar to the Baldrige Award in the United States and the Deming Prize in Japan were adopted by several of these Asian countries. As of now, the leading companies throughout Asia are applying global best practices to maximize performance, value, and quality. The globalization of the marketplace has transformed doing business into an enterprise similar to competing in the Olympics. In the global arena, only the best of the best survive and thrive, the intensity of the competition only in- creases, what was considered outstanding performance yes- terday won't even make the grade tomorrow, and even the smallest countries can produce world-class performers. Companies in the United States that used to compete only locally or regionally now find themselves battling daily against companies from not just Japan but also India, Brunei, Bangladesh, Thailand, South Korea, Singapore, Malaysia, Indonesia, and the Philippines. What's more, companies from these countries have learned the value of effectively adopting and applying the principles set forth in this book. 4. A poorly skilled labor force and poor training opportunities 5. An increasing protectionist sentiment (to restrict imports) best. .companies a disadvantage to see big organizations in many different ways. and scientific equipment, semiconductors, soap and cosmet- ics, and tobacco. Some of the reasons the United States is 6. Growing public alienation with large institutions (pub- lic and private) 1. Strong entrepreneurial spirit Regardless of which major political party has controlled Congress over the past 40 years, the general trend has been toward increasing government regulation of business Regulating business is a difficult balancing act. On the one allowed to simply pursue profits, potential consequences to the environment and other national interests. On the other hand, too much regulation can make it impossible to compete globally. The growing divide between haves and tates might lead to the establish- ment and perpctuation of a permanent economic and social underclass This is precisely what happened in Russia when Czar Nicholas II was overthrown by the Communists in the early 1900s. People who lose hope might very well respond in ways that threaten the peace, stability, and social fabric of the United States. One of the key factors in the establish- ment of a social and economic underclass is the failure of school system (K-12). Even with the best system of higher education in the world, Amcrica cannot overcome the shortcomings of its K-12 system. In fact, if improvements are not made, over time those short- s will begin to erode the quality of our higher educa- 1. An economy that is open to foreign investment and trade 2. Presence of a "small capitalization" stock market for small and mid-sized companies 2. A government that minimizes controls on business but does a good job of supervising financial institutions most common way animosity toward big business is acted out is by employees giving less than their best on the job. Another expression is when the public at large supports anti- business legislation and unnecessary regulations. 3. Rapidly advancing technologies band, businesses cannot disregarding the 3. A judicial system that works well and helps reduce corruption 4. Greater transparency and availability of economic information 4. Comparatively low taxes 5. Low rate of unionization 6. World-class system of higher education (colleges and universities) QUALITY MANAGEMENT PRACTICES IN ASIAN COUNTRIES or unnecessary 5. High labor mobility The United States leads the world in new business start-ups. This is because the entreprencurial spirit is an integral part In varying degrees, the United States meets all of these crite- of the American persona The presence of a small capitaliza- ria. Of course, how well these criteria are fulfilled is a matter tion stock market allows small and mid-sized companies to start up and expand without having to use all of their own capital or to take out higher-interest loans from banks, as is often the case in other countries. The United States leads the world in the development, transfer, diffusion, and use of technology. This helps ensure a continual stream of new have-nots in the United 6. Ease of entry by new businesses 15 Companies in the United States compete for market share every day with companies all over the world. Global com- petition has become a way of life for business and industry. Some of the most intense competition comes from Asia, where companies have ity management practices set forth in this book. The most intense competition for companies in the United States now effectively a adopted many of the qual- public America's products on the one hand a other. Americans complain constantly about taxes (as they are entitled to do in exercising their rights as free citizens). But when nd improved productivity on the stanuy abo with other industrialized nations, the comes from Japan, South Korea, and China. Most students Comes of quality are familiar with the strides Japanese companies have made since beginning to adopt quality management practices after World War II. But what is less known is that drastic comings many other Asian way to compete effectively at the global level. These coun- tries include Bangladesh, Brunei, India, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Industrialization in a foothold in the 1960s and developed rapidly through the 1980s. 1980s, companies in these countries began to United States has a low tay and management tax burden. Tension a companies are following Japan's lead as a between labor tion system. The most fundamental problem with the public school system from the perspective of global competition is that most of the jobs in companies that need to compete glob- require less than a college education. These jobs must crease a company's ability to oductivity and, in turn, place. management union activity: the more the tension, the more the union activity, Compared with other industrialized nations, union astivity in the United States is low. The United States also provides the world's best higher education system. The number of top-notch colleges and universities in the United States is so much greater than those in other countries that comparisons are irrelevant. The cost of higher education in America, although viewed as high by U.S. citizens, is inexpensive when compared with that of other industrialized nations. In addition, financial aid is so readily available that almost any person with the can harm in the global market- amount of tension that exists between labor and in these Asian countries began to gain can typically be demonstrated by the level of ally be performed by high school graduates who, if they cannot read, write, speak, listen, think, and calculate better than their cou In the form quality control circles as a way to gain employee input for continually improving processes and products. By the is low in other countries, will be are an outgrowth of the failure of outperformed. the nation's public school system, in which the overwhelm- ing majority of Americans are educated. Ideally, every high school graduate should be fully prepared to either go to work or go on to college. When this is not the case, as it certainly is not, American companies must try to compete with a less- skilled labor force. This is like a baseball coach trying to win with a team of players who cannot pitch, catch, run, or hit. 1990s, companies in these Asian countries were well along in the adoption and effective application of the principles of total quality management including ISO 9000 registration. By the late 1990s, many companies fined their total quality techniques and had begun to empha- size not just the product quality but the service quality, too. The dawning of the new century saw Asian companies adopting ISO 14000 as a way to ensure effective environmental these countries had re-
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS