Read chapter 6 and write a paragraph in which you give your own ideas and comments on the general topic. Why is Change Resisted: Organizational change is the result of a clash of cultures. There are two maincultures in any organization when it comes to change: advocates and resisters.Advocates are typically in charge of facilitating change. The organization must take the following effortsto make change easier. Businesses should have a new way to advocate. Businesses should recognize theconcerns of resisters. Businesses should also create many tactics to encourage change.During the transition, potential resisters should be provided adequate opportunities to express theirideas and concerns. Organizations should not introduce change as a surprise. Predictability is vital formost people. This is one of the reasons they are opposed to change. Also, businesses should implementthe changes slowly at first. Businesses should allow them to share their worries, think about howvaluable they are, and come up with solutions.It's important to understand that the environment in which change occurs is shaped by reward andrecognition systems. Also when implementing a change organizations must provide a "quid pro quo"arrangement. Businesses should "give something, get something" strategy.Also, it is essential for the advocates to respond swiftly and favorably when prospective resisters askquestions or voice their concerns. The resister's concerns should be answered truthfully. Whenimplementing changes in the organization it is important for businesses to treat their employees withrespect. Employees are the most significant asset of the company. Also, businesses should understandthat the change is made for the sake of continuous improvement. As a result, business managers shouldbe discussed them constructively to show their employees how the change will result in improvements.When employees are expected to change, resistance to change is a normal reaction. Change is difficult,and it necessitates new forms of knowledge. People have a hard time imagining what life would be likeon the other side of a shift. As a result, people choose to stick to the familiar rather than welcome theunfamiliar. Companies of all sorts are always changing, as sectors expand and businesses must adjust aswell. Companies must first start preparing for the change, then implement the change and develop aplan for managing it, and last, support the change and ensure that everything is proceeding according toplan.Establishing a quality culture Needs the company to go through the phases of changes. Employees andmanagers go through phases of emotional transition which are shock, denial, realisation, acceptance,rebuilding, understanding and recovery. Through this emotional changes the senior management mustplan for this change properly to smoothen its effects. It includes identifying the changes needed, puttinga plan for it, understanding the emotional transitions, identifying the key people and making them intoadvocates, using the codechef strategy and supporting everyone through this change.Maintaining the quality culture is as important as creating it. For this purpose there should be anawareness of a quality culture spread in the management style, recognition for the behaviour whichempowers the quality culture and empowering and involving employees in maintaining it. CHАPTER 6To run a company or organisation, Quality culture plays an important role. The image of the companydepends upon its organizations culture which shows how the employees intract with each other, what'sthe environment of the workplace. The good or bad image of the grganisation is made in the minds ofthe customers that how they are treated by the employees. Which shows what company have itsmindset about the customers, there is no need of slogans and big posters for the advertisement. If theQrganisation values are good it will automatically become popular because the best advertisement isdone by the public reviews. Employees, SURliers and customers are the pillar of any organisation.They all should be treated well for good growth of company, Environment of workplace decides that howemployees will behave with each other, good environment will make them supportive nature, willenforce them to work as team and give their best for companies growth. where as bad environment willmake the things tough and will exploit the companies growth, Quality culture can be easily created bythe managers and position holders by helping the employees by providing motivational support. In manycompanies traditional type of culture is adopted in which they only focus on the short term profits andfor that they can do anything, lossing their employees and surliers trusts. They put all work load on theshoulders of the employees and creates hell situations. They blame their employees for the mistakesmade by themselves, syrliers are treated as enemies and tries to side them in order to take their profitsas well but this traditional culture do not survives for long term and companies adopting them too.Where as Quality culture management sustains for long period of time and earns more profits.One thing is constant, 'change'. The company to sustain itself with the changing environment shouldbring many changes constantly within itself. For every employee to participate in this change, the leadermust lead the way at first place. If the current leaders are not in tone for making the changes, removingthe obstacles and articulating the vision then the leaders must be changed first. Else the senior leaderswho are not able and willing to empower employees to think and act on the change will act as ahindrance themselves. For making all the changes in the company constantly, the foundation must bestrong and hence the 10 step process must be followed including explaining the leaders the reason forchange, orienting and training employees in the right way for quality culture, etc. What what an idealcompany would look like must be placed on the walls as a goal in front of employees. Through all thesepractices the company will be more adaptable to its environment and will be able to serve its customersbetter.Change is more required for any company working in creative industry like entertainment, marketing,etc. The culture, leaders and processes are most important wheel of this change. Too strict processesand policies will lead to obstacle in the change. Therefore in successful companies, employees are givenincreasing amount of freedom to take their own decisions and achieve the goals.Change is resisted in any organization. Resistance to change is a common occurrence in the workplace.Change is a requirement in the workplace, regardless of business culture.

A company is a legal entity which create products and services for customers as part of solutions.…

Answered: Read chapter 6 and write a paragraph in…

Read chapter 6 and write a paragraph in which you give your own ideas and comments on the general topic

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ