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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:[spice] Sam's Spices is a restaurant chain that creates authentic meals topped with unique seasonings. The recipe for each seasoning is a secret and is what makes the company's food intriguing in the eyes (and mouths!) of consumers. The chain is now expanding to Poland, and they plan to keep the same logo, color scheme, and have the workers wear the same uniforms to keep the brand identity consistent across countries. However, Sam's Spices employees will change the seasoning mixes and dishes to match Polish cuisine and will greet each customer with a unique Polish catchphrase as they walk through the door. Which approach towards stancardization is the company using? mixed standardization pure non-standardization O product adaptation O pure standardization O dual adaptation

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