Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel
Ramya is passionate about running and is going to run her first marathon next year. She has started training for it intensively and has realized the importance of finding the right pair of running shoes. Compare and contrast Ramya’s purchase decision journey through the traditional AIDA purchase funnel
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Ramya is passionate about running and is going to run her first marathon next year. She
has started training for it intensively and has realized the importance of finding the right
pair of running shoes. Compare and contrast Ramya’s purchase decision journey
through the traditional AIDA purchase funnel and McKinsey’s Consumer Decision
Journey Model.
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