We all are consumers and we consume different things on daily basis. Think of a recent purchase that you have made and explain the process of consumer decision making that you went through with the help of that example.
We all are consumers and we consume different things on daily basis. Think of a recent purchase that you have made and explain the process of consumer decision making that you went through with the help of that example.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
Problem 1LO
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We all are consumers and we consume different things on daily basis. Think of a recent purchase that you have made and explain the process of consumer decision making that you went through with the help of that example.
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