List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
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List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
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- What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.Why is consumer behaviour of relevance in doing business? Illustrate with 2 real-life examples.
- What are the main types of consumer buying decision behaviour? Give examples of each from your life experiencesConsider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesDiscuss the hierarchy of effects model and describe the steps of the consumer purchase-decision process. Steps of the consumer purchase-decision process.