List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 1DYMP
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List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.

 

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