Define the consumer market and describe the four major set of factors that influence consumer buyer behavior. Which characteristics influenced you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night? Explain

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Q: explain the differences between customer satisfaction and service quality.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.