Questions below are related to Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA), Malaysia’s leading car manufacturer. Established in 1992 as a manufacturer of compact cars, the company has successfully dominated the domestic market with Kancil in its early years followed by Myvi in recent years. From January to August 2022, the company sold 171,728 units as compared to its closet rival PROTON with 87,481 units. PERODUA is also exporting its cars to a few neighbouring countries including Indonesia and Brunei. Question 1 Using any FOUR (4) elements of PESTEL or Porter’s Five Forces, discuss how the external environment may shape PERODUA’s market for the next two years. Question 2 Analyse PERODUA’s internal environment and elaborate on FOUR (4) of its internal factors. Classify them into major or minor strengths, or major or minor weaknesses. Question 3 Investopedia reported that approximately 72% of Toyota’s vehicle sales last year were from outside of Japan. Using the external and internal factors which you have generated from Question 1 and 2 above, assess whether PERODUA should use market development strategy for the next financial year. Support your answer with Internal Factor Evaluation and External Factor Evaluation matrices, Internal-External Diagram and Quantitative Strategic Planning matrix.
Questions below are related to Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA), Malaysia’s leading car manufacturer. Established in 1992 as a manufacturer of compact cars, the company has successfully dominated the domestic market with Kancil in its early years followed by Myvi in recent years. From January to August 2022, the company sold 171,728 units as compared to its closet rival PROTON with 87,481 units. PERODUA is also exporting its cars to a few neighbouring countries including Indonesia and Brunei.
Question 1
Using any FOUR (4) elements of PESTEL or Porter’s Five Forces, discuss how the external environment may shape PERODUA’s market for the next two years. Question 2
Analyse PERODUA’s internal environment and elaborate on FOUR (4) of its internal factors. Classify them into major or minor strengths, or major or minor weaknesses.
Question 3
Investopedia reported that approximately 72% of Toyota’s vehicle sales last year were from outside of Japan. Using the external and internal factors which you have generated from Question 1 and 2 above, assess whether PERODUA should use market development strategy for the next financial year. Support your answer with Internal Factor Evaluation and External Factor Evaluation matrices, Internal-External Diagram and Quantitative Strategic Planning matrix.
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