QUESTION 3Classic Men's Enterprise is a small business independently owned and operated by Alhaji Abdul Malik. TheEnterprise deals in suits and shoes for both men and women in a very vibrant suburb of the city of Accra.Alhaji Malik has been in operation for the past five years and had made significant gains and profits. AlhajiMalik tells you he has just inherited a large amount of wealth from his late father's will and now wants toenter into franchising. As a consultant in Entrepreneurship Development:DC: ACD01-F004a). Discuss with examples five (5) benefits he is likely to enjoy.b). Discuss with examples Five (5) difficulties he will be confronted with.

Entrepreneurship Development is the process of enhancing and developing the skills and knowledge of…

Answered: Classic Men's Enterprise is a small…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Fruit once dominated business and politics in Central America. It was the first truly multinational modern corporation. As well as harvesting the region's bananas, the company also wielded formidable influence over small nations, which were often ruled by corrupt dictators. United Fruit began in the 1870s as a business sideline of Minor Cooper Keith, who was also building a railway line in Costa Rica. Both ventures were successful, and by 1890, Keith owned vast banana plantations, and demand in the United States for bananas outstripped supply. By the 1920's was growing bananas for the working classes in the U.S. and in Europe. United Fruit gained a reputation for ruthlessness when crossed and acted to remove governments that did not comply with its wishes. By the 1970s, United Fruit was no longer profitable and had lost its power.Which management theorist would most likely have described United Fruit’s approach to dealing with the conflicts it experienced with Central American…

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