Matilda Oware is an Engineering student with the Kwame Nkrumah University of Science and Technology (KNUST). She has entrepreneurial skills and desires to begin a small-scale business immediately after her bachelor’s degree. As a student of Entrepreneurship Development, use the ‘Multidimensional Approach to the study of Entrepreneurship’ with Ghanaian examples to explain the concept of Entrepreneurship to her.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Matilda Oware is an Engineering student with the Kwame Nkrumah University of Science and Technology (KNUST). She has entrepreneurial skills and desires to begin a small-scale business immediately after her bachelor’s degree. As a student of Entrepreneurship Development, use the ‘Multidimensional Approach to the study of Entrepreneurship’ with Ghanaian examples to explain the concept of Entrepreneurship to her.
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