Camp Dorcas Limited is exploring the possibility ofentering the oil industry. It has done its due diligentof the industry and is happy with the figures andprofit margins. Muna and Mulemba, the largestshareholders at 40% and 30% respectively intendto start the business via quick start businessmethods. They have settled for a franchise. Discusswith them the main types of franchises clearlystating which one you would recommend to themafter explaining the salient features, advantagesand disadvantages of each one of them. Thereafter,craft a model business plan for Camp DorcasLimited to enable Muna, Mulemba and team tohave strategic focus in the management of theirenterprise.

Franchising is a process of business expansion. This is a very popular technique where the…

Answered: Camp Dorcas Limited is exploring the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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