Answered: Business format franchises are the most…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. In product distribution franchising, the franchisor provided operations manual and marketing plan. A. True B. False 2. When a franchisee purchase single unit from franchisor, he/she is still allowed to purchase additional single-unit once the original franchise unit begins to prosper. A. True B. False 3. Business format franchises are the most common type of franchise. a. True b. False 4. The three (3) major parties interested in the ratio analysis of the business are the following, except a. Stakeholders b. Management c. Creditors d. Shareholders 5. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. a. True b. False

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