Are all trademarks and names legally protected? 4. Who selects the location of your business?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What does the initial franchise fee cover? Does it include a starting inventory of supplies and products?

2. How are the periodic royalties calculated and when are they paid?

3. Are all trademarks and names legally protected?

4. Who selects the location of your business?

5. Are you assigned an exclusive territory?

6. If the territory is not exclusive, does the franchise have the right of firstrefusal on additional franchises established in nearby locations?

7. Is the franchisee required to purchase equipment and supplies from the franchisor or other suppliers?

8. Under what conditions can the franchisor and/or the franchisee terminate the franchise agreement?

9. Can the franchise be assigned to heirs?

10. Who provides and pays for advertising and promotional items?

Conclusions: Now that you have researched this company, do you think that buying this franchise would be a viable option for you? Share your findings in a two-page report.

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