Classic Men’s Enterprise is a small business independently owned and operated by Alhaji Abdul Malik. The Enterprise deals in suits and shoes for both men and women in a very vibrant suburb of the city of Accra. Alhaji Malik has been in operation for the past five years and had made significant gains and profits. Alhaji Malik tells you he has just inherited a large amount of wealth from his late father’s will and now wants to enter into franchising. As a consultant in Entrepreneurship Development: a). Discuss with examples five (5) benefits he is likely to enjoy. b). Discuss with examples Five (5) difficulties he will be confronted with.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Classic Men’s Enterprise is a small business independently owned and operated by Alhaji Abdul Malik. The Enterprise deals in suits and shoes for both men and women in a very vibrant suburb of the city of Accra. Alhaji Malik has been in operation for the past five years and had made significant gains and profits. Alhaji Malik tells you he has just inherited a large amount of wealth from his late father’s will and now wants to enter into franchising. As a consultant in Entrepreneurship Development: a). Discuss with examples five (5) benefits he is likely to enjoy. b). Discuss with examples Five (5) difficulties he will be confronted with.
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