One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses.here's the linkhttps://www.youtube.com/watch?v=Ie8qJuXYN7w&t=5s1. The expansion of Martha Harper’s franchising idea today drives half of all retail sales in America. This means one woman has had a really remarkable effect on America’s economy. So why is she relatively unknown? How did Harper provide a distinctive experience for her customers, franchise owners, and employees? What are her other legacies, in addition to her franchising idea? Martha Harper was sent away at age seven by her father to work as a domestic servant, her profession for 25 years until she saved enough money to start her own business. Can you think of another entrepreneur or public figure with a similar rags-to-riches story? Describe with at least 1 reference in APA style. Research one franchise that has locations in multiple countries. Discuss what is driving the popularity of this brand. You must use at least one reference cited in APA style.

A business model which involves the main party called the franchisor allowing the rights to the…

Answered: One of the most successful business…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses.

here's the link

https://www.youtube.com/watch?v=Ie8qJuXYN7w&t=5s

1. The expansion of Martha Harper’s franchising idea today drives half of all retail sales in America. This means one woman has had a really remarkable effect on America’s economy. So why is she relatively unknown?

How did Harper provide a distinctive experience for her customers, franchise owners, and employees? What are her other legacies, in addition to her franchising idea?
Martha Harper was sent away at age seven by her father to work as a domestic servant, her profession for 25 years until she saved enough money to start her own business. Can you think of another entrepreneur or public figure with a similar rags-to-riches story? Describe with at least 1 reference in APA style.
Research one franchise that has locations in multiple countries. Discuss what is driving the popularity of this brand. You must use at least one reference cited in APA style.

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