Article: BIZ Community. 2023. Innovative sustainability trends give South Africa's coffee industry a caffeine kick, 21 June 2023. [Online]. Available at: https://www.bizcommunity.com/Article/196/87/239424.html# [Accessed 23 January 2023].   Q.1.1 Out of the 7Rs of Logistics, explain the importance of the right price and the right condition, as it pertains to the business of Tribeca Coffee. Note: you are required to provide a paraphrased overview of the R’s before you provide a practical example for each. Q.1.2 Tribeca Coffee has found a new coffee supplier in Thailand and they are considering their transport options. Contrast between air transportation and water transportation and make a justified recommendation for the best transportation mode for them to use.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Article: BIZ Community. 2023. Innovative sustainability trends give South Africa's coffee industry a caffeine kick, 21 June 2023. [Online]. Available at: https://www.bizcommunity.com/Article/196/87/239424.html# [Accessed 23 January 2023].

 

Q.1.1 Out of the 7Rs of Logistics, explain the importance of the right price and the right condition, as it pertains to the business of Tribeca Coffee.

Note: you are required to provide a paraphrased overview of the R’s before you provide a practical example for each.

Q.1.2 Tribeca Coffee has found a new coffee supplier in Thailand and they are considering their transport options. Contrast between air transportation and water transportation and make a justified recommendation for the best transportation mode for them to use.

 

 

 

 

 

 

 

 

 

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