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Critical Thinking Can a company's reverse logistics system have a significant influence on how a con- sumer views the organization and its brand? Are there specific types of products for which a com- pany's reverse logistics system could play a more im- portant role in contributing to a customer's view of the organization? For those companies what charac- teristics would you expect their reverse logistics sys- tems to have in order to create high added value for a customer?

Critical Thinking Can a company's reverse logistics system have a significant influence on how a con- sumer views the organization and its brand? Are there specific types of products for which a com- pany's reverse logistics system could play a more im- portant role in contributing to a customer's view of the organization? For those companies what charac- teristics would you expect their reverse logistics sys- tems to have in order to create high added value for a customer?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Can a company's reverse logistics system have a significant influence on how a con- sumer views the organization and its brand? Are there specific types of products for which a com- pany's reverse logistics system could play a more im- portant role in contributing to a customer's view of the organization? For those companies what charac- teristics would you expect their reverse logistics sys- tems to have in order to create high added value for a customer?
Transcribed Image Text:Critical Thinking Can a company's reverse logistics system have a significant influence on how a con- sumer views the organization and its brand? Are there specific types of products for which a com- pany's reverse logistics system could play a more im- portant role in contributing to a customer's view of the organization? For those companies what charac- teristics would you expect their reverse logistics sys- tems to have in order to create high added value for a customer?
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