Question: About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that, on average, those who thought it was a Nike putter needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect. a) Placebo b) Brand c) Nike d) Ikea
Question: About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that, on average, those who thought it was a Nike putter needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect. a) Placebo b) Brand c) Nike d) Ikea
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question:
About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that, on average, those who thought it was a Nike putter needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect.
a) Placebo
b) Brand
c) Nike
d) Ikea
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