Question A10 If a business is launching a new product and hopes to achieve a large market share by achieving a low margin on each sale, but in the meantime spread its fixed costs across a large number of units of output, what pricing strategy is it pursuing? A Price skimming B Price discrimination C Price penetration D Price matching

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Aggregate Planning Strategies

On the basis of the demand forecast, an organization can complete its business plans. When the business plans are complete, an organization can work backward from the completed total sales to the raw materials needed. Thus, annual and quarterly plans are divided into labor, raw material, working capital, and other demands for a medium-term period (6 months to 18 months). This process of evaluating moderate production requirements is known as aggregate planning.