Question 9. Indicate whether the following measures use a nominal, ordinal, interval, or ratio scale: Prices on the stock market Marital status, classified as “married” or “never married” Whether a respondent has ever been unemployed Professorial rank: assistant professor, associate professor, or professor Course grades: A, B, C, D, or F Blood-alcohol content Number of Facebook friends The color of one’s eyes Time spent per day using a smartphone or tablet?
Question 9. Indicate whether the following measures use a nominal, ordinal, interval, or ratio scale: Prices on the stock market Marital status, classified as “married” or “never married” Whether a respondent has ever been unemployed Professorial rank: assistant professor, associate professor, or professor Course grades: A, B, C, D, or F Blood-alcohol content Number of Facebook friends The color of one’s eyes Time spent per day using a smartphone or tablet?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 9.
Indicate whether the following measures use a nominal, ordinal, interval, or ratio scale:
- Prices on the stock market
- Marital status, classified as “married” or “never married”
- Whether a respondent has ever been
unemployed - Professorial rank: assistant professor, associate professor, or professor
- Course grades: A, B, C, D, or F
- Blood-alcohol content
- Number of Facebook friends
- The color of one’s eyes
- Time spent per day using a smartphone or tablet?
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