Procter & Gamble produces hundreds of products across multiple product categories. Its many billion dollar brands-like Bounty paper towels and Crest toothpaste-are well known in the industry and by millions of consumers around the world.3 P&G's marketing departments have millions of dollars at their disposal to market P&G products across different channels, and reach consumers where they live, work, and shop.Assume that you are one of the marketing managers for P&G's hair carecategory, including products such as Head & Shoulders and Pantene. You and your team have been tasked with allocating $20 million to different distribution channels to connect P&G's hair care brands with consumers. Which distribution channels are available to you, and which would prove most effective?
Procter & Gamble produces hundreds of products across multiple product categories. Its many billion dollar brands-like Bounty paper towels and Crest toothpaste-are well known in the industry and by millions of consumers around the world.3 P&G's marketing departments have millions of dollars at their disposal to market P&G products across different channels, and reach consumers where they live, work, and shop.
Assume that you are one of the marketing managers for P&G's hair care
category, including products such as Head & Shoulders and Pantene. You and your team have been tasked with allocating $20 million to different distribution channels to connect P&G's hair care brands with consumers. Which distribution channels are available to you, and which would prove most effective?
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