Support ActivitiesInboundLogisticsFirm InfrastructureHuman Resource ManagementTechnology DevelopmentOperationsProcurementOutboundLogisticsMarketing& SalesPrimary ActivitiesFigure 1. Porter's Value Chain ModelServiceMargin1. Based on the Porter's Value Chain Model, which among the primary activities should anorganization or a business focus innovation? (Choose one)2. Based on your answer in No. 1, explain why innovation is important to that primary activity ofthe organization/business and cite a concrete example in the space provided below.

A value chain system is a collection of the revenue-generating mechanisms that a business…

Answered: Primary Activities Figure 1. Porter's…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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