Prepare the sales dialogue Brenda might employ to use as an example and an anecdote to communicate the dependability of NCC copiers to the office manager. Brenda will not be able to demonstrate a copier during this sales call. So, describe the types she should use to show the buyer an NCC copier with the exact features desired. How can Brenda best use statistics and testimonials to support the excellent of sales aids service provided by NCC7

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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**Transcription for Educational Use**

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**QUESTIONS**

1. **Prepare the sales dialogue Brenda might employ to use as an example and an anecdote to communicate the dependability of NCC copiers to the office manager.**

   - Brenda will not be able to demonstrate a copier during this sales call. So, describe the types of sales aids she should use to show the buyer an NCC copier with the exact features desired.

2. **How can Brenda best use statistics and testimonials to support the excellent service provided by NCC?**

   - Brenda did a terrific job in her sales call with the office manager. He is interested in NCC copiers and has scheduled a meeting for Brenda with the five attorneys and the office personnel. Discuss the major things Brenda should do during her sales call to this group.

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This transcription outlines the preparation Brenda should undertake when interacting with potential clients, particularly focusing on how she can effectively communicate product reliability and service quality through dialogue, statistics, and testimonials during sales meetings.
Transcribed Image Text:**Transcription for Educational Use** --- **QUESTIONS** 1. **Prepare the sales dialogue Brenda might employ to use as an example and an anecdote to communicate the dependability of NCC copiers to the office manager.** - Brenda will not be able to demonstrate a copier during this sales call. So, describe the types of sales aids she should use to show the buyer an NCC copier with the exact features desired. 2. **How can Brenda best use statistics and testimonials to support the excellent service provided by NCC?** - Brenda did a terrific job in her sales call with the office manager. He is interested in NCC copiers and has scheduled a meeting for Brenda with the five attorneys and the office personnel. Discuss the major things Brenda should do during her sales call to this group. --- This transcription outlines the preparation Brenda should undertake when interacting with potential clients, particularly focusing on how she can effectively communicate product reliability and service quality through dialogue, statistics, and testimonials during sales meetings.
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