Customers satisfactions in proton company background introduction
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Customers satisfactions in proton company background introduction
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- 1. A market researcher company requested all teachers of a school to fill up a questionnaire in relation to their product market study. The following are some of the information supplied by the teachers: • highest educational attainment• predominant hair color• civil status • brand of laundry soap being used• total household expenditures last month in pesos• number of children in the household • number of hours standing in queue while waiting to be served by a bank teller• amount spent on rice last week by the household• distance travelled by the teacher in going to school• time (in hours) consumed on Facebook on a day. Question: If we are to consider the collection of information gathered through the completed questionnaire, what is the universe for this data set? 2. Refer to problem number 1. Which of the variables are qualitative? 3. Refer to problem number 1. Which of the variables are quantitative? Classify further as discrete or continuous.Q.No:4: Aslam needs to purchase a car to travel to Arid University campus every day. He likes to buy an affordable and economical car for everyday transport. Briefly describe the consumer decision process that he may undergo in order to buy a suitable car?Question 8 In Monopolistic Competition, sellers try to develop differentiated offers for different customer segments. O True O False Moving to another question will save this response. TOSHIBA A F7 NAA F8 44
- Q.2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Úse the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Honda - Toyota - CITY Importance Proton-SAGA Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers' attitude towards the brand?Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. What are the pros and cons of this topic?Question 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand on the basis of theories discussed in class?