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Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for? WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?

Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for? WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for?
Transcribed Image Text:Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for?
WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?
Transcribed Image Text:WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?
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